Instagram, as a successful business platform?

With over 800 Million active users and 500 Million users per day, Instagram has become a shining star on the platform of business on social media. If you are planning on a business, then you surely need an Instagram account for your brand. Since 2010, Instagram growth is growing liamke crazy and has become a successful social media platform.

You might think that why Instagram? What is special about Instagram? Well, Instagram has taken over Facebook and people use Instagram more than Facebook. Even though when people wake up, they usually check their Instagram story. They scroll through different stuff like friend’s and family post, double tapping their post.

Here are the top 8 reasons why Instagram is a successful platform for your business:


Did you know Instagram gives you an opportunity to be famous on social media.? Yes! It does. By having hundreds of thousands of active users per day, you can be noticed by a targeted audience.

Moreover, it will drive attention towards your brand profile and your engagement rate gradually increase. You can also drive traffic to many followers who don’t even follow you. They will surely follow your profile after seeing your interesting content.


Instagram provides you with different tools that you can use to represent your content. Talking about visual content, it gives so many filters to choose from and also it has some awesome video tools like a boomerang. You can post short tutorials and behind scenes.

Furthermore, visual content is the most important tool to increase engagement between you and your followers. You can post image graphics, quotations and many more. Its necessary to post regularly so that whenever your followers use their Instagram, your post would be on top of their newsfeed.


The most amazing tool of Instagram is that it has a story option where you can upload your story whenever you want. Your story will only last for next 24 hours. Your story will help you to be active on Instagram daily.

You can also go live while talking about your brand and showing them. It will help you to boost your followers and get more Instagram likes. The more you are into your followers, the more you’ll get likes and followers on your profile.


Did you know that Instagram is the world fastest growing network on social media? Yes, its growing 5X faster than any social media network. The average growth of Instagram is 16% per month.

Moreover, 50% of brands use Instagram for their business but its expected to grow to 71% by 2018. Also, it has growing active users which makes the Instagram top on all of other social media websites.



Famous brands like Adidas, Nike, Gucci and many more have taken over Instagram. This allows Instagram to have many followers and brand accounts. Nike, one of the top Global Brands, 90% Interbrand uses Instagram.

These top brands have made Instagram drive traffic and increase engagement rate. Instagram has much higher engagement rate than some famous influencers like 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.



Instagram gives you an option to make your personal profile into the public. With doing so, you unlock many Instagram business tool option. These options include a call to action button for your audience, the ability to promote your page and many more.

Moreover, you can link your other website in your bio. It also gives an Instagram clear view that the page they are viewing is owned by the business and is not a personal page. By using these tools, you can have much traffic and exposure towards your account.


The great thing about Instagram is that it gives an option to share the post to other social marketing pages of yours. This allows your brand exposure to a targeted audience. It’s like fueling your other marketing channels.

Going to your Instagram settings, you can enable automatic sharing post on Facebook and Twitter whenever you post something on your Instagram page. If you don’t want to post your content, you can save in your Instagram camera roll and post it whenever you wish to.



If you don’t use Instagram as a platform for your business then you should start using it. Because your competitors do use Instagram often for their brands. You should follow you they notice when, how and what content they post? How they engage with their followers? Do they run any contests? These are the things that you learn from other resources. By having answers to these questions, you can discover a lot of things and learn to engage more people towards your brand.


Well, these are the top reason why you should use Instagram as a business platform. Hopefully, you liked them and understood that when starting any business, Instagram is the first tool that you should use.




Animal removal Houston

Urbanization and population increase are bringing animals and human beings against each other. The incident of animal intrusion into habitation and commercial properties are more than ever. In Houston area more and more business assets and properties are calling Animal removal Houston experts to remove a variety of animals. There can be a variety of animals intruding your home or property. They may be squirrels, rats, mouse, armadillo, moles, birds of different kinds, beets etc. There may even be snakes, deers and other animals.

The result of animal intrusion

The results of creature disruption in residential houses and properties can be different. In case there are few harmful creature hiding and settling in your house or commercial asset, you’re at risk. Such creatures may even cause injuries and even fatalities in case they are venomous. In any case, it isn’t only the poison that can hurt you. In case there’s a rodent, mouse, squirrel, mole or any rat infestation in private or commercial property, it may make your house a dreadful place to live in. Now, if there’s a dead squirrel, mole, rodent, mouse or anything else, it may spread diseases which may be quite dangerous. Your family members may be harmed. Such dead rodents also give rise to foul smell throughout your residential or commercial property. Even if there are no dead creatures, there presence itself can be harmful. This is because of their droppings which are almost always harmful and poisonous. Their droppings may contaminate your food sources and that can really be dangerous.

How do I get the wind about them?

That is a good question to ask, and it is also easy to answer the question. How do you know there are wild animals or creatures hiding in your place? Sound! Yes, that’s it. At night when every other mundane sound is off, you can hear scratching or scratching sounds in the attic and even other places. If you hear them, don’t lose time, make a call to Animal removal Houston professionals. Ask them to visit your property as soon as possible. It is likely that a rat, a mole, a squirrel or a mongoose family has taken shelter in your attic or any other place. But you don’t know what it is and you need not be since it is the job of specialists.

Animal removal Houston

They are the specialists you need to do the job of removing wild animals. They are aware of the various niceties of animal habits, their food habits, their life cycle etc. You need to have this knowledge in order to get to their den and just exterminate them. No, you need not kill them; you just need to remove them from your property and its surroundings. However, that is not the only job that these Animal removal Houston companies do. They do their job in a very professional way. They make sure that animals and creatures are not able to infest your property in future. That is what you call professionalism and expert job.


How to Use QuickBooks For Job Costing

Accurate job costing is one of the most critical tasks for managing job-based business like construction companies, professional services firms, and even nonprofits that are awarded grants. Many owners put it off because it seems too complicated or time-consuming. But if you’re serious about helping your business grow and prosper, it’ll help you:

– Analyze how each of your jobs us doing financially

– Identify problem jobs as early as possible

– Identify jobs that weren’t as profitable as expected

– Create better estimates for future jobs

Luckily, QuickBooks is an inexpensive program that can do powerful job costing with the data you’re already entering – as long as you set it up and use it correctly.

The first step to setting up QuickBooks for job costing is to set your preferences (Edit > Preferences > Company Preferences)

1. Go to Jobs & Estimates and check the box next to “Do you create estimates”. You might also want to check the box next to “Do you do progress invoicing”.

2. If you use QuickBooks for payroll, and every business doing job costing should, go to Payroll & Employees and check the box next to “Job costing, class and item tracking for paycheck expenses”

3. If you use QuickBooks for payroll, go to Time & Expenses and check the box next to “Do you track time”. If you do time & material billing, you should also check “Create invoices from a list of time and expenses”.

The second step is to setup your customer:jobs and use them on every transaction.

1. Go to the Customer Center and click on the New Customer & Job button.

2. If you are using Contractors edition, you might also want to create a customer called Overhead or Administrative for non-job expenses, so you can use the “Expenses Not Assigned to Jobs” report (only found in the contractors edition) to make sure you didn’t accidentally leave off a customer:job. If you are using classes, you might want to consider doing the same thing so you can use the Profit & Loss Unclassified report to make sure you didn’t accidentally leave off a class.

The third step is to setup items and use them on every transaction.

1. Go to Lists > Item List, click on the List button, and select New.

2. Add a new service item for every job phase you want to job cost. For subcontractors, this could be as simple as Labor and Materials. For general contractors, it could be quite lenghty: plans, site work, excavation, concrete, masonry, framing, etc. In this case, you might want to add sub-items for Labor and Materials to your items if you want to track those costs separately. This also makes it easier to report only the Labor portion of a subcontractor’s invoice on their 1099.

3. If you are a contractor with short-term jobs make sure to set up all your Service Items as two-sided, with both an expense and an income account. This doesn’t occur automatically and unfortunately it isn’t very intuitive. You need to put a check next to “This service is used in assemblies or is performed by a subcontractor or partner” for the expense box to be added to the setup screen. Contractors often use a cost of goods sold account called something like “job related costs” for job-related expenses.

4. Builders and many professional service firms have projects that span several months or more generally use a work in progress (WIP) or construction in progress (CIP) asset account because job related costs aren’t usually expensed until the project is completed. In this case, they should map the expense account to their WIP or CIP asset account.

5. Depending on your circumstances, there are also several Other Charge items you should set up. These don’t need to be two-sided:

– If you use WIP or CIP accounts, you should setup two items: (1) Transfer out of WIP – with WIP as the account and note in the description that the amount should be positive, and (2) Transfer into COS – with COS as the account and note in the description that the amount should be negative

– If you accept customer deposits or retainers, you should setup an item mapped to a current liability account. For better tracking, you should consider setting up a separate current liability account just for deposits.

– If you have customer retention or retainage, you should setup an item mapped to an accounts receivable account and a negative for the Amount (for instance, -10% if your retainage is 10%). For better tracking, you should consider setting up a separate accounts receivable account just for retainage.

This is the first of a four-part series about how to use QuickBooks for job costing. Intuit, the creators of QuickBooks, has also asked me to host a free Small Business Town Hall series covering the same topics. This is your chance to get your job costing questions answered live. You can get more information here:

Ruth Perryman is the president of QuickBooks Error Support. She is a Certified Advanced Quickbooks ProAdvisor and an Intuit Solutions Provider, with over 19 years of industry experience including 5 years as a Chief Financial Officer. She has been working with Quickbooks since 1996, and specializes in QuickBooks Enterprise and POS installations and troubleshooting. She also provides virtual controller and CFO services.