With over 800 Million active users and 500 Million users per day, Instagram has become a shining star on the platform of business on social media. If you are planning on a business, then you surely need an Instagram account for your brand. Since 2010, Instagram growth is growing liamke crazy and has become a successful social media platform.
You might think that why Instagram? What is special about Instagram? Well, Instagram has taken over Facebook and people use Instagram more than Facebook. Even though when people wake up, they usually check their Instagram story. They scroll through different stuff like friend’s and family post, double tapping their post.
Here are the top 8 reasons why Instagram is a successful platform for your business:
- CHANCE TO GO VIRAL LIKE CRAZY:
Did you know Instagram gives you an opportunity to be famous on social media.? Yes! It does. By having hundreds of thousands of active users per day, you can be noticed by a targeted audience.
Moreover, it will drive attention towards your brand profile and your engagement rate gradually increase. You can also drive traffic to many followers who don’t even follow you. They will surely follow your profile after seeing your interesting content.
- GIVES EXCELLENT VISUAL CONTENT YOU NEED:
Instagram provides you with different tools that you can use to represent your content. Talking about visual content, it gives so many filters to choose from and also it has some awesome video tools like a boomerang. You can post short tutorials and behind scenes.
Furthermore, visual content is the most important tool to increase engagement between you and your followers. You can post image graphics, quotations and many more. Its necessary to post regularly so that whenever your followers use their Instagram, your post would be on top of their newsfeed.
The most amazing tool of Instagram is that it has a story option where you can upload your story whenever you want. Your story will only last for next 24 hours. Your story will help you to be active on Instagram daily.
You can also go live while talking about your brand and showing them. It will help you to boost your followers and get more Instagram likes. The more you are into your followers, the more you’ll get likes and followers on your profile.
- GROWTH OF ENGAGEMENT RATE:
Did you know that Instagram is the world fastest growing network on social media? Yes, its growing 5X faster than any social media network. The average growth of Instagram is 16% per month.
Moreover, 50% of brands use Instagram for their business but its expected to grow to 71% by 2018. Also, it has growing active users which makes the Instagram top on all of other social media websites.
- FAMOUS BRAND AND INFLUENCERS HAS TAKEN OVER INSTAGRAM:
Famous brands like Adidas, Nike, Gucci and many more have taken over Instagram. This allows Instagram to have many followers and brand accounts. Nike, one of the top Global Brands, 90% Interbrand uses Instagram.
These top brands have made Instagram drive traffic and increase engagement rate. Instagram has much higher engagement rate than some famous influencers like 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
- PUBLIC PROFILE:
Instagram gives you an option to make your personal profile into the public. With doing so, you unlock many Instagram business tool option. These options include a call to action button for your audience, the ability to promote your page and many more.
Moreover, you can link your other website in your bio. It also gives an Instagram clear view that the page they are viewing is owned by the business and is not a personal page. By using these tools, you can have much traffic and exposure towards your account.
- SHARING YOUR POST TO OTHER MARKETING CHANNELS:
The great thing about Instagram is that it gives an option to share the post to other social marketing pages of yours. This allows your brand exposure to a targeted audience. It’s like fueling your other marketing channels.
Going to your Instagram settings, you can enable automatic sharing post on Facebook and Twitter whenever you post something on your Instagram page. If you don’t want to post your content, you can save in your Instagram camera roll and post it whenever you wish to.
- KEEPING AN EYE ON YOUR COMPETITORS:
If you don’t use Instagram as a platform for your business then you should start using it. Because your competitors do use Instagram often for their brands. You should follow you they notice when, how and what content they post? How they engage with their followers? Do they run any contests? These are the things that you learn from other resources. By having answers to these questions, you can discover a lot of things and learn to engage more people towards your brand.
Well, these are the top reason why you should use Instagram as a business platform. Hopefully, you liked them and understood that when starting any business, Instagram is the first tool that you should use.